IN-EXPAT
Branding And Website Redesign For An Interior Design Firm
Project type:
Design project
Role:
Frontend development, Prototyping, Visual Design, Copywriting, Branding
Duration:
6 weeks
Project Background
I rebranded, designed and prototyped the corporate website of an interior design firm as their sole in-house digital marketing executive. For 6 weeks, I established the design system, iterated the information architecture and UX copy, and refined several versions of the design by myself.
The brief was to design and develop the company’s website such that it incorporates their portfolio of works, enhances the overall experience of the site, and navigate potential clients in the right direction.
Results
Decreased website load time by 8.3s.
Reduced bounce rate by 25.3%.
Improved conversion rates by 70%.
Additionally, I also designed and produced other relevant marketing materials in line with the new website aesthetic, such as the sales templates, corporate profile and E-books.
